“Krynitsa” brewery is not afraid of “Heineken” in national market

A German brewery “Heineken” that has bought a Belarusian company “Syabar” recently is going to develop its Belarusian market.
Ela Matsveeva, the PR-manager of the biggest Belarusian brewery “Krynitsa” informed ERB that the domestic leader could not consider “Heineken” as a competitor yet:

“We will only be happy if another serious rival appeared in this market. They will have to work really hard to catch up with “Krynitsa”. “Krynitsa” is still the leader. Nobody has managed to do a similar thing. “McDonald’s” was going to build a poultry farm… We are happy about one more serious enterprise appearing here. We also have a certain point to get past and it will make us work harder and better”.

Let us remind you that the “Heineken” company is going to buy breweries in Lida and Rechytsa.